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作为全球最大的零售商“沃尔玛”的老板,目前沃尔顿的财富高达542亿英镑。沃尔顿成功经营的秘诀,除了“太阳下山”规则之外,另一个秘诀就是“十英尺的态度”,这是沃尔顿首先提出来的,他多次到店里巡视,鼓励店员:“我希望你向我保证,无论什么时候,当客户与你的距离在十英尺之内时,你就会注视着他的眼睛,问他是否需要你的帮助。”湘潭的下岗工人杨新文领悟了这一经营秘诀,从身边发现了商机,并成功地加以运用。杨新文的做法,或许能为那些正处于市场营销困惑之中的经营者,提供一些借鉴。
As the owner of Wal-Mart, the world’s largest retailer, Walton’s wealth is currently £54.2 billion. The secret of Walton’s successful operation, in addition to the “sun setting down” rule, another secret is “a ten-foot attitude,” which Walton first proposed, he repeatedly visited the store to encourage clerk: " I hope you can assure me that whenever the customer is within ten feet of you, you will look into his eyes and ask if he needs your help.” Yang Xinwen, a laid-off worker in Xiangtan, realized this A business secret, found business opportunities from the side, and successfully applied. Yang Xinwen’s approach may provide some lessons for those who are in the midst of marketing confusion.