中国大陆现代公共关系大约起源于20年前,从专业公司发展的角度看,以伟达、博雅的先后进入及中法公关公司和中国环球公关公司的成立为主要标志。但笔者以为中国公共关系市场的真正繁荣则是近10年的事情,其中最重要的标志是本土公关公司作为一个群体的迅速崛起和发展。正是在过去 Modern public relations in Mainland China originated about 20 years ago. From the point of view of the development of specialized companies, the main symbol of the establishment of China-France public relations companies and the establishment of China Global Public Relations Company was the successive entry of Weida and Boyaa. However, I believe that the real prosperity of the public relations market in China is a matter of nearly 10 years. The most important symbol of this is the rapid rise and development of local public relations companies as a group. It is in the past