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广告是一种开放的大众传播形式,在经济生活中扮演着重要角色。我国当代的广告业从1979年恢复至今,发展迅速。然而,广告在促进经济发展的同时,也陷入了无序化的状态。1995年,《中华人民共和国广告法》正式实施,使广告违法行为在一定程度上得到了遏制,但各种形式的违法广告依然存在,尤其是医疗和药品广告的违法行为最为突出。据国家食品药品监
Advertising is an open form of mass communication that plays an important role in economic life. The contemporary advertising industry in our country has been restored since 1979 and has been developing rapidly. However, while promoting the economic development, advertising is also in a disorderly state. In 1995, the “PRC Advertisement Law” was put into effect so that the illegal acts of advertisements were checked to some extent. However, various forms of illegal advertising still existed. In particular, the illegal acts of medical and pharmaceutical advertisements were the most prominent. According to the State Food and Drug Administration