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江泽民同志指出:“舆论导向正确,是党和人民之福;舆论导向错误,是党和人民之祸。”这既是历史经验教训的总结,也是社会主义新闻工作必须坚持的基本原则。牢牢把握舆论导向,正确引导社会舆论,是党在长期的革命、建设实践中形成的一条基本经验和基本方针,是社会主义新闻事业的生命和灵魂。加深对新闻媒体舆论导向作用的认识,探索新形势下新闻媒体发挥正确舆论导向作用的途径,对办好党报具有重要意义。
Comrade Jiang Zemin pointed out: “The guidance of public opinion is the blessing of the party and the people; the misguide of public opinion is the culprit of the party and the people.” This is both a summary of historical experience and lessons and a basic principle that socialist news work must adhere to. Firmly grasping the guidance of public opinion and correctly guiding public opinion is a basic experience and basic principle formed by the party in its long-term revolution and construction practice, and is the life and soul of the socialist journalism. To deepen our understanding of the role played by the media in the news media and to explore the ways by which the news media can play the role of the correct media in the new situation are of great significance to the handling of the party’s newspaper.