目前,高职院校广告设计专业学生在毕业后颇受社会各界欢迎,不是因为他们是专业出身,而是社会各界看重他们对社会环境的熟悉以及对专业水准的精确把握。近些年来,高校更是加大投入,大力发展广告设计专业,开发、研究多种教学模式。但由于高职院校教学改革还没有十足的经验,因此在改革过程中不可避免地出现了一些纰漏和问题。就高职院校广告设计专业人才培养方案来说,现今的高职院校大多建立以工作室为平台的“项目制”教学研究方案,即以项目为 At present, the advertising design students in vocational colleges are very popular in the community after graduation, not because they are professionals, but from all walks of life value their familiarity with the social environment and the precise grasp of professional standards. In recent years, colleges and universities have increased investment, vigorously develop the advertising design professional, development, research a variety of teaching modes. However, due to the lack of full experience in teaching reform in higher vocational colleges, some mistakes and problems inevitably occurred during the course of the reform. For higher vocational colleges advertising design professionals training programs, most of today’s vocational colleges to establish a studio as a platform “project system ” teaching and research program, that is, the project is