分众影像传播是大众传播理念差异化和受众市场细分化应运而生的产物,其诞生的初衷就是为了弥补大众影像传播无法顾及的传播空间、传播广度、传播深度和传播效率。其发展趋势离不开消费社会、受众细分、大众媒体的弱化等社会语境的促动,而行业自我调适与国家法制监管的有机结合则是分众影像传播健康发展的保障。 Focus video transmission is the difference between the concept of mass communication and audience segmentation emerged as the product of its birth, the original intention was to make up for the public video transmission can not take into account the dissemination of space, spread, spread and dissemination of the depth of efficiency. The development trend is inseparable from the social context such as consumer society, audience segmentation and the weakening of the mass media. The organic combination of industry self-regulation and state legal supervision is the guarantee for the healthy development of Focus Media.