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2012年,市场平面投放量是30亿元,2013年为19亿元,跌幅35%;2014年预估投放量14亿,跌幅26%左右。2014年与2013年同比,1月份到7月份月月下滑,比较严重的是5月份和1月份下滑达分别到25%、28%;环比除了3月、4月份环比有所增加以外,其余五个月都是下滑,下滑比较严峻的是1月份和2月份,达48%和39%。从市场投放份额来看,2013年与2012相比,电视和户外都略有增长,而报纸和杂志下滑幅度非常大,报纸从24%跌到14%,杂志从10%跌到6%,
In 2012, the market flat-throw volume was 3 billion yuan, down by 35% or 1.9 billion yuan in 2013; and the estimated volume in 2014 was 1.4 billion, a decrease of 26%. In 2014 and January 2013, monthly and monthly declines between January and July were more severe, with May and January falling to 25% and 28% respectively. In addition to the increases in March and April, the remaining five Months are down, the more serious decline is January and February, up 48% and 39%. In terms of market share, there was a slight increase in both television and outdoor in 2013 as compared to 2012, while the decline in newspapers and magazines was drastic. Newspapers dropped from 24% to 14% and magazines dropped from 10% to 6%