商标，作为一种无形资产，近年来已越来越受到企业的关注和爱护。商标作为一种产品名称的标志，本身是不能直接创造价值的。那么，商标的价值是如何计算出来的呢？按照目前国际通行的惯例，计算商标的价值或者在商标进行转让评估作价时主要依据四个方面的因素。首先是商标为其 Trademarks, as an intangible asset, have increasingly attracted the attention and love of companies in recent years. As a mark of a product name, a trademark cannot create value directly. So how is the value of a trademark calculated? According to the current international practice, the calculation of the value of a trademark or the valuation of a trademark for transfer is mainly based on four factors. The first is the trademark