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电力行业是我国经济发展的重要驱动力量,但伴随改革开放的纵深进行,电力企业应与市场经济理念进行有效结合,也保障自身科学有效发展。本文基于对电力市场营销相关理念的概述,综合探讨了我国电力企业市场营销的现状,并提出了一系列电力企业市场营销的创新策略。
The power industry is an important driving force for China’s economic development. However, with the deepening of reform and opening up, power companies should effectively integrate with the concept of a market economy and also ensure their scientific and effective development. Based on an overview of the concepts related to power marketing, this article comprehensively explores the current situation of marketing of power enterprises in our country and puts forward a series of innovative strategies for the marketing of power enterprises.