论文部分内容阅读
0引言3G,2009年不能回避的一个热点,中国移动打出的“G3,引领3G生活”的广告语总在我们耳边回响,中国联通的“沃”品牌以绚烂的蓝、绿、橘三色描绘的创意LOGO又吸引着人们的眼球,中国电信携人气影星邓超代言的“天翼”业务品牌更是来势汹汹。三大运营商所推出的这三个广告铺天
0 Introduction 3G, a hotspot that can not be avoided in 2009, China Mobile’s advertising slogan “G3, leading 3G life” always echoes in our ears. The “Wo” brand of China Unicom is gorgeous with blue, green and orange colors Describing the creative LOGO attracts people’s attention, China Telecom’s popular film star Deng Chao endorsement of the “Tianyi” business brand is more menacing. The three advertisers launched by the three major operators are overwhelming