论文部分内容阅读
投资是企业生产、生存和发展壮大的直接动力,是企业调整产品生产方向和生产结构的物质保证,是提高企业素质、增强企业竞争能力的重要手段。通过目标明确、战略得当、科学严谨、适度规模的主动投资,来提高企业的市场开发和盈利能力、提升合同主体地位、进行适当的产品结构调整、进入新市场或新行业,是当前建筑施工企业较为普遍的选择。“提升施工企业投资管理能力”系列文章,将和读者一起探讨三个层面的问题:我们现在在哪里——建企投资行为的现状,包括投资动机、方向、规模、结构、效果、亮点、问题及原因等;我们应该在哪里——建企投资行为应该实现的效果、应该达到的目的等;我们怎么到那里——建企如何进行投资规划,改进投资行为,提高投资效率,实现投资目的。
Investment is the direct driving force for the production, survival and development of enterprises. It is also a material guarantee for enterprises to adjust the production direction and production structure of their products. It is an important means to improve the quality of enterprises and enhance the competitiveness of enterprises. Through the targeted, strategic, scientific rigor, the appropriate scale of active investment, to improve the market development and profitability of enterprises to enhance the status of the main contract, adjust the appropriate product structure, access to new markets or new industries, is the current construction enterprises The more common choice. “Series of Articles on Promoting Investment Management in Construction Enterprises ” will discuss with readers three levels of questions: Where are we now? - Status quo of investment in construction enterprises, including investment motivation, direction, scale, structure, effects, highlights , The problem and the reason, etc .; where should we be - the effect that the investment behavior in the enterprise should achieve and the purpose that should be achieved; where do we get there - how to set up the enterprise investment plan, improve the investment behavior, improve the investment efficiency and realize the investment purpose.