创业前,蓝建平曾在几家企业担任过营销管理层,十来年的打工经历为他积累了丰富的渠道资源。基于多年的经验,蓝建平发现,在老家江西赣州,有一家叫齐云山的食品公司,单凭南酸枣糕这款不起眼的“小零食”就创造了1个多亿的年销售额,这让他联想到了江西另一特产——赣南脐橙,并萌发了创业思路。“在果糕类市场,齐云山南酸枣糕的市场知名度虽相对较高,但由于原料产量有限,难以在短时间内大幅增产,而赣南脐橙在知名度与产量上更占优势。”蓝建平觉 Prior to starting his business, Lan Jianping served as a marketing executive in several companies. He has accumulated rich channel resources for his ten years of work experience. Based on his many years of experience, Lan Jianping discovered that in his hometown of Ganzhou, Jiangxi Province, there is a food company called Qi Yunshan. He has created more than one billion yuan in annual sales for this humble snack. This reminded him of another specialty of Jiangxi, Gannan navel orange, and sprouted entrepreneurial ideas. “In the fruit cake market, Qiyunshan South Jujube Cake has a relatively high market reputation, but due to limited raw material production, it is difficult to increase production in a short period of time, and Weinan Navel Orange has an advantage in popularity and yield.” Lan Jianping