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近几年来,中国已经成为世界上重要的葡萄酒市场,不仅拥有巨大的市场增长潜力,更蕴藏着丰厚的盈利空间。进口葡萄酒对中国市场的强势进入,给国内市场带来巨大竞争压力。因此中国葡萄酒企业要在发展中立于不败之地,不能再固守传统理念,要敢于创新,在自主创新中找寻企业自己的发展之路。本文分析了目前葡萄酒企业在自主创新中面临的主要问题,以百年张裕的创新理念,论证了自主创新对葡萄酒企业发展起到的推动作用,提出了葡萄酒企业自主创新的新举措。
In recent years, China has become an important wine market in the world. It not only possesses great potential for market growth but also possesses huge profit-making potential. The strong importation of imported wines into the Chinese market has brought huge competition pressure to the domestic market. Therefore, Chinese wine enterprises should be invincible in their development, they should no longer cling to traditional concepts, they should dare to innovate and find their own way of development in independent innovation. This paper analyzes the main problems that the wine enterprises are facing in their own innovation. Based on the innovative ideas of Changyu for a hundred years, the paper proves that the independent innovation promotes the development of the wine enterprises, and proposes new measures for independent innovation of the wine enterprises.