搜索引擎营销和优化是酒店从其网站获得更多业务的两种主要战略。康奈尔酒店研究中心(CHR)新开发的一个工具可以让酒店营销人员记录顾客的网站点击情况,然后通过客房销售和收益来分析搜索引擎营销的效率。安妮尔·安戈瓦尔和比尔·卡罗尔在CHR的一个主题为“衡量搜索引擎营销:酒店产业的两项新工具”的发布会上介绍了该工具及其搜索引擎分析。 Search engine marketing and optimization are two major strategies for a hotel to get more business from its website. A new tool developed by Cornell Research Center (CHR) allows marketers to record customer clicks on their website and then analyze the efficiency of search engine marketing through room sales and revenue. Anir Angore and Bill Carroll introduced the tool and its search engine analysis at a CHR theme titled “Measuring Search Engine Marketing: Two New Tools for the Hotel Industry.”