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广告专业设计素描是近年来新兴起的一门重要的艺术设计基础课程。广告专业设计素描课程是对传统素描课程的重新梳理和整合,并把素描课程转化为形式构成语言问题进行教学。其目的是通过进行富有针对性或规定性的课题训练,使学生对形态产生新的造型能力并对形式要素主动运用,在学生掌握基本原理和方法的同时激发学生的创造力。
Advertising professional design sketch is a new art-design foundation course which is emerging in recent years. Advertising professional design sketch course is a re-sort and integration of the traditional sketch course, and the sketch course into a form of language problems for teaching. Its purpose is to enable students to create new styling capabilities and proactive use of formal elements through targeted or prescriptive subject training to stimulate students’ creativity while they master basic principles and approaches.