购物评价标准是消费者就解决某一特定类型消费问题而寻求的特性和利益,具体表现为消费者在购物时主要关注哪些因素,依据对于哪些因素的比较做出最终的购买决策。但是,目前在我国对于这一问题的研究尚不系统、充分,只是在一些市场调查、消费者行为研究报告中能够找到一些关于消费者购买特 Shopping evaluation criteria are the characteristics and benefits that consumers are seeking to solve a particular type of consumption problem, specifically what factors the consumer pays attention to when shopping and make the final purchase decision based on the comparison of what factors. However, the current research on this issue in our country is still not systematic and sufficient, but only in some market research, consumer behavior research report to find some on the consumer to buy special