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图画书转为图画书音像即是从印刷媒体转为影视媒体。图画书音像是以图画书制作为蓝本,是在图画书的基础上添加了动态图像、音乐、台词和音效,这些特征来源于影视媒体特性,这一转变是伴随着经济社会和视觉需求的发展应运而生的。本文主要对图画书与图画书音像的共性与异性进行深入分析,对“讲故事”和“视觉”的共享属性,以及从印刷媒体和影视媒体之两个不同媒体特征入手,概括图画书音像得以发展的现实意义,以期为图画书和图画书音像的发展提供理论依据。
Picture book into a picture book audio-visual is from print media to video media. Pictorial audio-visual is based on picture book production. It adds dynamic images, music, lines and sounds on the basis of picture books. These characteristics come from the characteristics of video media. This change is accompanied by the development of economic, social and visual needs Came into being This article mainly analyzes the commonness and the opposite sex of picture books and picture book audiovisuals. It starts with the sharing attributes of “storytelling” and “visual” as well as two different media characteristics from print media and video media The realistic significance of audiovisual development of picture books is to provide a theoretical basis for the development of audiovisuals of picture books and picture books.