有人质疑,我们的经济已进入供大于求的时代,市场还存在缝隙吗?回答是肯定的。人们的消费需求和消费心理在不断发生变化,消费需求是多层次的,这使市场永远存在着一些缝隙。那么,企业怎样才能巧妙地趁隙而入呢?攻人之短法美国惠普电脑公司绝少在市场上第一个推出新产品,而是等别的公司新产品露面后,就派出大批技术人员深入用户做些服务性的拜访,虚心向用户探询新产品的优缺点、用户的建议,然后再依据用户的这些意见和建议,迅速开发出完全符合顾客要求的“新产品”。由于他们在借鉴其他公司优点的同时克服了其中的缺点,因此产品深受用户喜爱。著名的 IBM 公司也是利用这一招,战胜了对手苹果公司。在美国电脑市场上,苹果公司是首家开发家用电脑的,而电脑巨人 IBM 当时认为家用电脑的市场未必乐观,对此漠然置之。后来,苹果家用电脑一鸣惊人,显示出巨 Some people question that our economy has entered an era of oversupply and is there a gap in the market? The answer is in the affirmative. People's consumer demand and consumer psychology are constantly changing, consumer demand is multi-level, which makes the market there will always be some gaps. So, how can companies come in cleverly come in? Attacks the short method The United States rarely in the market, Hewlett-Packard introduced the first new products, but other company's new products after appearance, to send a large number of technical staff In-depth user service visits, humbly ask users to explore the advantages and disadvantages of new products, the user's recommendations, and then based on the user's comments and suggestions, and quickly developed fully meet customer requirements “new products.” Because they overcame their shortcomings while drawing on the strengths of other companies, the product is very popular with users. The famous IBM company is also using this move to defeat the rival Apple. In the US computer market, Apple was the first to develop home computers, while computer giant IBM at the time thought the home computer market was not necessarily optimistic, leaving it indifferent. Later, Apple home computer blockbuster, showing huge