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作为企业的发展灵魂,企业文化在企业发展建设中占有非常重要的作用,提升企业核心竞争力的重要途径就是加强企业文化建设。当今社会,随着市场竞争的越来越激烈化,烟草企业的最核心的竞争优势就是建立特色、充满活力的企业文化。文章首先对我国烟草企业建立企业文化的意义做了阐述,介绍了目前的发展现状,提出了加强烟草企业文化建设的措施。
As the soul of enterprise development, corporate culture occupies a very important role in the development and construction of an enterprise. An important way to enhance the core competitiveness of an enterprise is to strengthen the corporate culture. In today’s society, with the increasingly fierce market competition, the core competitive advantage of tobacco companies is to establish distinctive and vibrant corporate culture. The article first elaborates on the significance of establishing a corporate culture in China’s tobacco industry, introduces the current development status and puts forward measures to strengthen the cultural construction of tobacco companies.