不管是动漫形象拥有方还是被授权企业,对衍生品的认识都还停留于表面。中国动漫产量在2011年就取代日本成为世界第一动漫生产大国,年产量达22万分钟。但这一披着“文化创意产业”、“现代服务业”等漂亮外衣、且被各地政府竞相扶持的新兴产业,某种程度上又走进了“中国制造”低附加值的路径依赖。 Whether it is the owner of animated images or an authorized enterprise, the understanding of derivatives remains on the surface. China’s animation production replaced Japan in 2011 to become the world’s No. 1 animation production nation with an annual output of 220,000 minutes. However, this emerging industry with beautiful garments such as “cultural and creative industries” and “modern service industries” supported by various local governments has, to some extent, entered the “Made in China” low- Value path dependent.