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企业可以放弃现有的产品重点,转为开发其他产品吗?市场上卖5块钱的产品,我们可以卖15块吗?本来是做流通渠道的团队,可以转来做大众消费渠道吗?对鸿兴源来说,机会成本才是最大的成本,发现机会比学习市场营销更重要。在辛香料市场,已经做到全国渠道的鸿兴源,一年的销售额只有2000多万。阻碍的原因不主要来自竞争对手给的强大压力,而是辛香料渠道的天然瓶颈。哪怕是5毛钱的涨价,餐饮小老板们也异常敏感。企业的利润受到极大的制约。
Enterprises can give up the existing focus of the product, to develop other products? Sell 5 dollars on the market, we can sell it for 15? The channel was originally a distribution channel, you can turn to mass consumption channels? Hung Hing source, the opportunity cost is the biggest cost, find opportunities more important than learning marketing. In spicy spices market, Hongxing has done national channels, a year’s sales of only about 20 million. Obstacles are not mainly due to the strong pressure from competitors, but the natural bottleneck of the spice channel. Even if it is a price increase of 5 cents, catering small bosses are also very sensitive. The profits of enterprises are greatly restricted.