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尽管早在一年多以前,首都多家报刊都对和路雪公司被北京市授予该市第5000家中外合资企业称号作了报道,但是对于大多数北京市民来说,和路雪还是个陌生的名字。然而就在今年盛夏的一天,首都的大街小巷突然像雨后的蘑菇一样冒出了无数个标着红白蓝三色“Walls和路雪”标志的遮阳篷和冰柜。真是“忽如一夜春风来,千树万树梨花开”,给酷热的北京带来了阵阵凉意。这种先声夺人的促销手段的确不同凡响。很快,和路雪就在北京冷饮市场上站住了脚。
Although more than a year ago, a number of newspapers and periodicals in the capital reported on Lu Xuexue’s 5,000th Sino-foreign joint venture awarded by Beijing to the city, but for most Beijing residents, He Lu Xue is still unfamiliar. name. However, on this summer’s midsummer day, the capital’s streets and lanes suddenly resemble the mushrooms after the rain. There are numerous awnings and freezers marked with red, white and blue “Walls and Road Snow” signs. It was just like “a night of spring breeze, thousands of trees pear blossom”, to bring cool bursts of cool to Beijing. This kind of provocative promotion is indeed extraordinary. Soon, Lu Xue stood on the cold beverage market in Beijing.