在新媒体语境下,第五媒体以其随身、随时、定位性强等特点相比传统媒体更占优势。然而媒体的发展历程也表明,任何新兴的媒体都不能取代先行者,它们之间除了相互竞争外,更多地则是相互补充,在互动中找到更好的传播策略。 In the context of new media, the fifth media is more dominant than traditional media with its characteristics of being portable, readily available and highly targeted. However, the development of the media also shows that any emerging media can not replace forerunners. Apart from their competition with each other, they are more complementary to each other and find a better communication strategy in the interaction.