微博很火,但微博运营部的人很苦。作为全新的媒体形态和营销工具,在企业的营销推广部署中,到底要如何拿捏微博运营部门的权、利、责,老板们很难下定决心:给他们投入多了吧,微博方面似乎没挣多少钱!让他们协调各个部门吧,别的部门会说他们算老几!但是有的部门想在网络上弄出点声音,又来求微博部门的兄弟们想点辙。 Microblogging is hot, but microblogging operations department is very bitter. As a new media form and marketing tool, in the enterprise marketing deployment, how to control the operation, management, microblogging, the boss is very difficult to make up their minds: give them more investment in the micro-Bo seems Let them coordinate the various departments, other departments will say that they count as a few! But some departments want to make some noise on the network, but also to seek microblogging brothers want to make a mistake.