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语言是人类的标征，是人性的外化。由中国传统文化中的信息接受概念以及对它的解释，我们可以分析和推知中国古代受众信息接受的状态、规律和特色，因为信息接受的话语就是接受主体的“自画像”。本文通过对若干信息接受概念的考证、辨析和梳理，结合相关资料和当代科研成果加以分析和论证，发现“观”、“味”、“知”是三个具有中国特点的接受概念，其意蕴反映了中国古代受众的特殊接受状态。文章还揭示了中国古代受众信息接受的五大特色：（1）虔诚性与严肃性；（2）咀嚼性与反复性；（3）细致性与深入性；（4）层次性与递进性；（5）联系性与窥探性。
Language is a sign of humanity, is the externalization of human nature. According to the concept of information acceptance in Chinese traditional culture and its explanation, we can analyze and infer the state, law and feature of the acceptance of ancient Chinese audience information, because the message accepted by information is the “self-portrait” of the subject. Through the research, analysis and combing of a number of information acceptance concepts, this paper analyzes and argues with relevant materials and contemporary scientific research results and finds that “concept”, “taste” and “knowledge” are three accepted concepts with Chinese characteristics and their implication Reflects the special acceptance of ancient Chinese audience. The article also reveals five major characteristics accepted by ancient Chinese audience information: (1) devotion and seriousness; (2) chewiness and repetitiveness; (3) meticulousness and depth; (4) hierarchy and progressiveness; (5) Contact and snooping.