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本文从卷草纹饰的起源和发展及其符号特征谈起,结合茶叶包装设计、书籍装帧设计、化妆品包装设计、中药包装设计中的具体案例,论述了卷草纹饰是如何在继承原有样式的基础上,加以现代设计思维进行再创造而应用于现代包装设计中的,旨在论证现代包装设计只有植根于本土文化精华的土壤,才能绽放出新的时代特色的观点。
This paper starts from the origin and development of the ornamental scroll and its symbolic features. Combining with the specific cases of tea packaging design, book binding design, cosmetic packaging design and traditional Chinese medicine packaging design, this paper discusses how the ornamental scroll ornament inherits the original style Based on the idea of modern design thinking to re-create and applied to the design of modern packaging, designed to demonstrate that the modern packaging design is rooted in the soil of the essence of native culture in order to bloom a new era characteristics.