我在研究媒介形态演化的历史时,发现,媒介形态演化的规律只有一个——分化。当今世上的媒介形态越来越丰富与多元,而不是越来越少。丰富与多元既是媒介形态分化的结果,对于自身独特性的孜孜追求产生了丰富而多元的媒介形态;同样,丰富而多元的媒介形态中,某种媒介必须实现分化,强调独特性,才能够在媒介竞争中获得竞争优势,赢得市场的青睐。融合绝不是媒介形态演变的最终结果,也不是目的,而是媒介形态变化中的一种手段。只有分化才是媒介形态演化的必然规律。满足细分规律,准确实现分化 When I studied the history of the evolution of the media, I found that there is only one law of the evolution of the media: differentiation. The forms of media in the world today are more and more diverse, not fewer and fewer. Richness and pluralism are both the result of the differentiation of media forms. The diligent pursuit of their own uniqueness leads to a rich and diverse media form. Similarly, in a rich and diverse media form, a medium must be differentiated and its uniqueness emphasized, Media competition gain competitive advantage, won the favor of the market. Convergence is by no means the end result of the evolution of the media form, nor is it an end, but a means of changing the media’s form. Only differentiation is the inevitable law of the evolution of media. Meet the rules of subdivision, accurate differentiation