本文详细分析了网络效应的特点 ,并强调指出在网络效应明显的市场上会产生市场偏向、网络不可逆性、路径依赖等问题。在网络效应明显的市场上 ,标准竞争会成为市场竞争的焦点。文章以近年来世界信息产业中发生的大量标准竞争案例为基础 ,探讨了标准竞争策略问题。 This paper analyzes in detail the characteristics of the network effects and emphasizes that problems such as market bias, network irreversibility and path dependence will arise in markets with obvious network effects. In markets with obvious network effects, standard competition will become the focus of market competition. Based on a large number of standard competition cases occurring in the world information industry in recent years, the article discusses the issue of standard competition strategy.