论文部分内容阅读
当代信息社会,传统媒体与新媒体等不同的媒介形态之间的无缝嵌入、高度融合形成了一种新的传播形态——全媒体时代,广大分散受众能更全面、更立体、更简易地获取信息。本文以“9·8投洽会”为案例,探询厦门品牌会展报道在新传播形态下的特征;从传统媒体、网络媒体、小众媒体三个方面探寻“9·8投洽会”报道的全媒体合作策略。
Modern information society, traditional media and new media, such as seamless integration between different forms of media, a high degree of integration has formed a new form of communication - all-media era, the broad masses of the audience can be more comprehensive, more three-dimensional, more easily getting information. This article uses the case of “9 · 8 CIFIT” as an example to explore the characteristics of the Xiamen brand exhibition under the new form of communication; to explore “from the three aspects of traditional media, online media and minority media” "Reported all-media cooperation strategy.