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近年来,由于市场营销这门学科的日趋成熟,激发了人们想更全面地了解市场营销的过去,并涌现出大量有关营销演进历史的新作。西方不少学者对生产时期——推销时期——营销时期的传统模式提出了不同的看法和观点。这些观点不仪有助于我们更深刻地了解西方市场营销的发展演进过程,还对我们建立社会主义初级阶段的营销理论具有极大的
In recent years, due to the maturity of the marketing discipline, it has inspired people to think more fully about the past of marketing and emerged a lot of new works about the history of marketing evolution. Many Western scholars have put forward different views and perspectives on the traditional model of production period - marketing period - marketing period. These arguments can help us understand the development and evolution of Western marketing more profoundly, and have a great impact on our establishment of the marketing theory of the initial stage of socialism.