论文部分内容阅读
DDB中国日前任命张怡敏(Emen Chong)为Tribal Worldwide上海总经理,她将负责DDB中国目前在上海的数字营销业务,并同时开拓新业务。张怡敏将常驻上海办公,并向DDB集团北中国区副总裁兼DDB集团上海董事总经理伍一松述职。张怡敏在消费者沟通和市场营销领域有着超过15年的经验,从品牌建立,主流广告,促销传播,零售活动,到数字营销和忠诚度营销,均有着丰富经验。董事总经理伍一松为此表示,“张怡敏的到来为整个团队增加了更多魔力。她的使命是
DDB China recently named Emen Chong, managing director of Tribal Worldwide Shanghai, responsible for DDB China’s current digital marketing operations in Shanghai and at the same time developing new businesses. Zhang Yi-Min will be based in Shanghai and will report to Wu Yisong, Vice President of DDB Group North China and Managing Director of DDB Group Shanghai. Iris has over 15 years of experience in consumer communications and marketing and has extensive experience in brand building, mainstream advertising, promotional communications, retail activities, digital marketing and loyalty marketing. Managing Director Wu Yi-song said for this reason, ”The arrival of Zhang Yi-Min adds more magic to the entire team. Her mission is