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2014年,我国文化传媒产业在稳步发展的过程中继续呈现分化走势。其中,以报纸、期刊为代表的传统出版业经营状况持续下滑,而数字出版、网络文学、互联网广告、搜索引擎、影视等行业却保持快速增长态势。在此背景下,国家大力推动传统媒体和新兴媒体融合发展,一批率先转型的传媒企业已有所收获。未来,围绕着文化企业改制与转型、内容生产模式革新、互联网与传媒融合发展等主题,在数字出版、影视制作、新兴泛媒体等领域都将出现投资机会。
In 2014, the cultural media industry in our country continued to show a trend of differentiation during the steady development. Among them, the operating conditions of the traditional publishing industry represented by newspapers and periodicals continued to decline, while the industries such as digital publishing, online literature, Internet advertising, search engines and film and television maintained a rapid growth. In this context, the state has vigorously promoted the integration and development of traditional media and emerging media. A number of media enterprises that took the lead in transition have benefited from this. In the future, there will be investment opportunities in areas such as digital publishing, film and television production, and emerging pan-media centering around such topics as the restructuring and transformation of cultural enterprises, the reform of content production mode and the integration of Internet and media.