《中国企业家》2016年第21期封面故事《刘强东控局》双十一在即,一年一度的猫狗大战在所难免,京东早已不再满足于3C品类的垂直优势,转型为“中国亚马逊”式的全品类自营一体式电商购物平台。过去大家对于京东的理解是价格战的屠夫,用低价抢夺国美和苏宁这些线下传统巨头的市场份额,但今天,京东身上年轻化、国际化、时尚化甚至娱乐化的品牌标签越来越明显。刘强东向来给人的印象是个重细节抓战略的强势领导者,他并非只关注眼前的利润得失,历来的专访中,刘强东谈品类、谈物流,考虑的是未来的布局,野心蓬勃的他又 “Chinese Entrepreneurs” 2016 Issue 21 Cover Story “Liu Qiang East Control Bureau” Double-Eleven Immediately after the annual Cats and Dogs War was inevitable, Jingdong was no longer satisfied with the vertical advantages of the 3C category and was transformed into a “ China Amazon ”type all-in-one e-commerce shopping platform. In the past, everyone was aware of Jingdong as a price war butcher, using low prices to snatch Gome and Suning, the traditional giants such as offline market share, but today, Jingdong young, international, fashion and even entertainment brand label more and more obvious. Liu Qiang East has always given the impression that the details of a strong strategy to grasp the leader, he is not concerned about the immediate profit and loss in the past interview, Liu Qiang East category, talk about logistics, consider the layout of the future ambitious him also