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我国有着5000年历史悠久的文化底蕴,传统文化对后世的影响深远。将传统文化运用到包装艺术的设计当中,将其作为销售的一个切入点,会达到意想不到的效果,并且会逐渐成为一种流行元素。本文通过对传统文化在包装艺术设计上的应用进行研究,探讨如何在今后更好地将中国传统文化融入到商品包装中,实现传统文化与现代包装艺术的进一步融合。
China has a 5,000-year-old cultural heritage, and its influence on the future generations is far-reaching. Applying traditional culture to the design of packaging art as an entry point to sales will have unexpected results and will gradually become a popular element. This paper studies the application of traditional culture in the design of packaging art and explores how to better integrate Chinese traditional culture into the commodity packaging in the future so as to realize the further integration of traditional culture and modern packaging art.