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2017年,景芝酒业在品牌建设方面再次实施重大战略升级,传承优秀文化,积极拥抱新时代,创新性地提炼出“景芝景阳春,山东精气神”的品牌新主张。通过与山东广播电视台综艺频道的全面合作,加强对景芝酒业的品牌宣传打造,线上品牌提升,线下品牌宣传,借助综艺频道官方微博、微信的新媒体传播,加上与综艺满天星微商城的深度合作,以点带面实现全方位、无漏洞的品牌传播,进而让品牌传播带动营销。
In 2017, Jingzhi Brewery once again implemented a major strategic upgrade in brand building, inheriting outstanding culture, actively embracing a new era and innovatively refining its brand new ideas of “Jingzhi Jingyang Spring and Shandong Jingwei Shenhua”. Through the all-round cooperation with the variety channel of Shandong Radio and Television Station, the Company will step up brand awareness building, online brand promotion and offline brand promotion of Jingzhi Wines with the help of the new media of WeChat official Weibo and WeChat, Star Micro Mall in-depth cooperation in order to achieve a full range of point-by-point, loopholes in brand communication, and then let the brand communications drive marketing.