健美操具有“健、力、美”三个特征,既能健身美体,又能陶冶情操,提高人民的身体素质。然而近几年的推广普及工作并不理想,人们对于这项工作多有忽略。究其原因,传统的新闻媒体碍于经济效益对于健美这类社会体育新闻并不重视,目前新媒体的出现则给这一现状带来了转机。其独特的报导优势和宣传渠道,深刻影响着健美操事业的扩展和普及。 Aerobics have “health, power, beauty ” three characteristics, both fitness body, but also cultivate sentiments and improve people’s physical fitness. However, the popularization and popularization work in recent years is not ideal, and many people neglect this work. The reason, the traditional news media due to economic benefits for bodybuilding such social sports news does not attach importance to the current emergence of new media is to bring this status quo turning point. Its unique reporting advantages and promotional channels, a profound impact on the expansion and popularity of aerobics.