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“家家都有本难念的经”,处于不同发展阶段的企业,该如何考核销售人员?这似乎是一个常议常新的话题——处于初创期的企业,在为如何能够占领市场份额、更好地“活下去”而头疼;处于快速成长期的企业,则在考虑如何让销售人员少捅篓子、让高速行驶的企业不翻车;而处于成熟期的企业,则在想如何让企业的销售策略落地、企业的销售列车跑得更远——有病不能乱投医,找到病因,分析问题的关键,对症下药才不失为上策。
“Every family has its own way of thinking,” and enterprises at different stages of development should evaluate salespeople. This seems to be a topic often discussed and discussed. In the early stage of a business, how to capture the market share , And better to “survive” and headache; in the fast-growing businesses, are considering how to make salespeople less poke basket, so that companies at high speeds do not overturn; and in the mature period of the business, you want to make the business Sales strategy landed, the company’s sales train ran farther - a doctor can not be chaos, find the cause, analyze the crux of the problem, the remedy is the best policy.