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品牌国际化是企业国际化运营的高级阶段,这也是湖南工程机械企业目前正在努力的目标。在大力推进品牌国际化的过程中,湖南工程机械企业应立足于工程机械的产品特性,高度重视公关策略的运用,积极参加社会公益,高度重视国际展览,巧妙利用焦点事件,精心组织参观访问,不断深化客户满意,从而推动品牌国际化的跨越发展。
Brand internationalization is the advanced stage of international operation of enterprises, which is also the goal that Hunan construction machinery enterprises are trying hard now. In vigorously promoting the internationalization of the brand, Hunan Construction Machinery Enterprise should be based on the product characteristics of construction machinery, attaches great importance to the use of public relations strategies, and actively participate in social welfare, attaches great importance to international exhibitions, clever use of the focus of events, well-organized visits, Continue to deepen customer satisfaction, so as to promote the brand of international leaps and bounds.