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互联网科技在进步,广告设计专业也需要适应社会发展来做出改变。经过许多改革实践,我们深刻认识到了校企合作对于广告设计专业教学实践的有利推动。在校企合作的良好基础上,教学实践从广度上能够扩大合作企业的范围和影响力,从深度上又能够在专业知识、实践能力和长远发展方面进行多样化改革。这样的教学实践既提高了学校的教学水平,也扩大了企业的宣传面,为企业的未来发展增添活力,从而实现了校企双方的共赢。
Internet technology advances, advertising design professionals also need to adapt to social development to make changes. After many reform practices, we have deeply realized that the cooperation between school and enterprises is a good impetus to the advertising design specialty teaching practice. On the basis of a good cooperation between school and enterprise, the teaching practice can expand the scope and influence of cooperative enterprises in terms of breadth, and diversify reforms in depth with respect to professional knowledge, practical ability and long-term development. This teaching practice not only improves the teaching level of the school, but also expands the propaganda face of the enterprise and adds vitality to the future development of the enterprise so as to realize the win-win situation between both schools and enterprises.