经济的飞速发展促进了消费水平的提高,使人们对食品的需求不只满足于温饱状态,而是向营养保健型转变。人们的饮食除了充饥解渴以外,还要追求补充营养、预防疾病、调整肌体生理状态等功效。这种食品需求方向的转变,一时间促进了我国保健食品产业迅猛发展。然而一哄而上的保健食品在监管、营销、消费等 The rapid economic development has promoted the improvement of the level of consumption so that the demand for food is not only satisfied with the state of food and clothing, but also to the type of nutrition and health care. In addition to feeding people to quench their thirst, but also the pursuit of nutritional supplements, prevent diseases, adjust the physical state of the body and other effects. This shift in the direction of food demand, for a time to promote the rapid development of China’s health food industry. However, hegemony of health food in regulation, marketing, consumption and so on