和传统媒体相比,网络传播有其特有的规律。重点新闻网站肩负着占领网络舆论宣传主阵地、掌握主流意识形态传播主导权的责任和使命。如何在尊重网络传播规律的基础上,充分发挥网络传播优势,实现主流价值观传播效率的最大化,是包括东方网在内的国內重点新闻网站一直在思考探索的课题。从网页设计的角度看,页面展示只是形式,最终目标必须是更好地服务于內容和价值观的传播。东方网采编、设计、技术等部门通力合作,精心制作的“辛亥革命百年纪念”新闻专题,充分实践了这一理念,并对传统的网页呈现样式有着大胆的突破和 Compared with the traditional media, the network has its own unique laws of communication. The key news websites have the responsibility and mission of occupying the main position of propaganda on the internet and mastering the dominant ideology spread in the mainstream. On the basis of respecting the law of network communication, how to give full play to the advantages of network communication to maximize the dissemination of the mainstream values ​​is the subject that the major domestic news websites including Dongfang Wang have been thinking and exploring. From the web design point of view, page presentation is just a form, the ultimate goal must be to better serve the dissemination of content and values. Oriental network editing, design, technology and other departments work together, elaborate “Xinhai revolution centenary ” news feature, fully practice this concept, and the traditional web page style has a bold breakthrough and