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研发与生产、品牌与营销、企业文化、诚信建设、社会责任是企业竞争力的五个主要方面,加强这五个方面的建设是企业应对各种经营风险,提高竞争能力的重要手段。在每年举行的“中国纺织服装企业竞争力500强测评活动”中,许多入围的纺织服装企业在这几个方面都表现得非常出色,并且有着自己独到的经验。从本期开始,“中国纺织服装企业竞争力500强测评系列报道”将分别就其中一个方面进行综合分析,并且选取入围500强优秀企业的成功案例进行分析,希望能给其他企业提供借鉴。本期,我们关注的是企业文化与纺织服装企业的竞争力。
R & D and production, brand and marketing, corporate culture, integrity construction and social responsibility are the five major aspects of the competitiveness of enterprises. Strengthening these five aspects is an important means for enterprises to deal with various operational risks and enhance their competitiveness. In the annual “China Textile and Apparel Enterprises Competitiveness 500”, many shortlisted textile and garment enterprises in these areas have performed very well, and has its own unique experience. From the beginning of this issue, we will carry out a comprehensive analysis on one of the aspects respectively, and select the successful cases of short-listed 500 excellent enterprises for analysis, hoping to provide reference to other enterprises . This issue, we are concerned about the corporate culture and competitiveness of textile and garment enterprises.