我国保险业改革开放三十年来,业务规模和市场主体都得到了快速发展,市场竞争也日益加剧。面对席卷全球的金融危机,怎样才能赢得更多优质客户资源、有效降低营销与服务成本,成为保险企业面临的严峻课题。在这样的形势下,如何借助新技术、新媒体的力量实现保险营销与服务模式的创新,在市场竞争中棋高一筹,领先一步,对保险企业来说是必须面对的挑战。毫无疑 Since the reform and opening up of the insurance industry in our country three decades ago, the scale of the business and the market players have witnessed rapid development and the market competition has also intensified. Faced with the global financial crisis, how can we win more high-quality customer resources, effectively reduce marketing and service costs, become a serious issue facing insurance companies. Under such situation, how to make innovations in insurance marketing and service mode by utilizing the power of new technologies and new media, and taking one step ahead of the competition in the market, are challenges that insurance companies must face. No doubt