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回顾2014,传统媒体广告又走过了挑战重重的一年:宏观经济增长趋缓,新媒体崛起,市场阴晴不定。在这样的背景下,不断有人问:媒体未来的趋势是什么?关于这个话题,由来已久,也讨论已久。传统媒体和新媒体各有拥趸,双方各执一词,既交战着,又交互着。如果换一个角度思考,其实传统媒体和新媒体之间本就不是你死我活的关系,更多地是一种共生共赢。正如资深商业趋势观察家肖明超指出的:新媒体元素让传统媒体青春焕发。很多人说
Looking back at 2014, traditional media advertising went through a challenging year: the slowdown in macroeconomic growth, the rise of new media and the volatile market. Against this background, people are constantly asking: What is the future trend of the media? This topic has been in existence for a long time and has been discussed for a long time. Both traditional media and new media have their own fans, and both sides stand by one another and fight both war and interaction. If you think from another perspective, in fact, the traditional media and new media is not your life-and-death relationship, more is a symbiotic win-win situation. As senior business trends observer Xiao Mingchao pointed out: the new media elements make traditional media youthful. Many people say