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若干年前,开发商不愁房子卖不出去,但今天的商品房市场“房子不如以前好卖了”,几乎成为所有开发商的共识。在这种情况下,很多大开发商越发注重在营销阶段对客户资源的积累和使用,通过客户资源的反复使用和深入挖掘,达到或超过既定的营销目标。房地产企业要真正地了解客户,通过对客户终身价值的评价,建立一个高质量的客户价值数据库,以便采取行之有效的市场营销手段,使企业获取最大的收益。
Some years ago, developers worry about the house can not sell, but today’s commercial housing market, “House is better than before selling,” almost all developers consensus. Under such circumstances, many large developers pay more attention to the accumulation and use of customer resources in the marketing stage. They meet or exceed the established marketing goals through repeated use and thorough mining of customer resources. Real estate enterprises to truly understand the customer, through the evaluation of the customer’s lifetime value, the establishment of a high-quality customer value database, in order to take effective marketing tools to enable enterprises to maximize the benefits.