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历经近三年的高速发展后,进入痛苦转型升级轨道的中国家电业,迎面撞上了全球市场需求萎缩的墙。在市场需求不旺、技术革命难以出现的情况下,售后服务俨然成为众多家电企业转型升级的战略突破口,有关服务的战略部署、企业理念层出不穷——家电行业的下一个战场已显露端倪。然而,售后服务领域诸多历史遗留问题仍待解决,各个体系仍需完善。在这场“战
After nearly three years of rapid development, China’s home appliance industry, which has entered a painful transformation and upgrading track, hit the wall of shrinking demand in the global market. In the market demand is not strong, the technical revolution is difficult to appear in the case, the service has become a large number of home appliances business transformation and upgrading of a strategic breakthrough in the strategic deployment of services, business ideas endless - the next battlefield appliance industry has been clues. However, many historical issues remain to be solved in the area of after-sales service, and various systems still need to be improved. In this ”war