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食品料理机作为一个依赖消费者需求的小家电产品,随着家电市场整体的低迷也逐渐进入了萧条时期。虽然外部环境和整体市场萎靡不振,但是食品料理机的各大品牌仍未停止对产品的投入和竞争,顺境固然可喜,逆境中的表现则更加值得关注。一、市场规模持续萎缩“豆浆股”拖累“大盘”据中怡康时代(CMM)零售推总数据显示(见图1),食品料理机市场2008年至2010年连续三年均保持高速增长。2008年其零售额与零售量同比达到68.4%和42.65%,虽然增长速度在2009-2010年放缓,但市场规模并
Food processor as a small household electrical appliances that rely on consumer demand, with the downturn in the overall appliance market has gradually entered a depression period. Although the external environment and the overall market downturn, but the major brands of food processor machine has not stopped the investment in products and competition, good times, good news, the performance of the adversity is more worthy of attention. First, the market continued to shrink Shrinkage According to Zhongyi Kang era (CMM) total retail push data (see Figure 1), food processor market 2008 to 2010 for three consecutive years Maintain rapid growth. In 2008, its retail sales and retail sales volume reached 68.4% and 42.65% respectively. Though the growth rate slowed down in 2009-2010, the market size and