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新媒体带来的严峻挑战和冲击,对生存空间相对狭窄的城市电视台而言,影响尤为严重。持续发展成为城市电视台面临的重大课题。许昌电视台作为一个四线城市电视台,自2006年以来深耕媒体融合,以中央大力推动媒体融合为契机,以平台为基础、技术为引领、内容为核心、融合为路径,走出了一条从单一电视媒体到全媒体融合的发展道路,其在融媒协作、内容供给、生产方式、人员配置、产媒结合等方面存在的问题以及破解问题的思路,为其他城市电视台带来了思考和借鉴。
The severe challenges and impacts brought by the new media have been particularly serious for the urban television stations with relatively narrow living space. Continued development has become a major issue facing urban television stations. As a fourth-tier urban television station, Xuchang Television Station has deeply cultivated media convergence since 2006. With the promotion of media convergence by the Central Government as an opportunity, based on the platform and technology as the guide and content as the core and integration as the path, Xuchang Television came out of a single television medium To the all-media convergence development path, and its problems in the aspects of media coordination, content supply, production mode, staffing and media integration, as well as the ideas of cracking the issues, have brought thinking and reference for other urban television stations.