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2005年12月2日,在本刊执行副主编李想和中国方法论坛执行主席方立军的安排下,我们顺利采访了奥运会宣传片的主创人员路盛章教授(总导演)和田苗子(制片人、执行导演)。福娃宣传片播出之后,他们已经接受了很多媒体的采访,但直接的接触让我们更加真切地感受到福娃“动起来”的过程,把这个过程真实地写给广告人、创意人是我们的目的。他们在创作过程中的执著和耐心、他们对细节的追求和创意的探索、他们的努力和精神都告诉我们,一个好作品的出炉所需要的代价。好的广告作品亦是如此。
On December 2, 2005, under the arrangement of Li Xiang, executive editor of the magazine, and Fang Lijun, the executive chairman of the China Methodology Forum, we successfully interviewed Professor Shing-kuo Oh (Director) and Tian Miao Zi (producer) ,Executive director). After the broadcast of the Fuwa Announcements, they have already accepted many media interviews. However, direct contact makes us feel more truly the “moving” process of the Fuwa, and truly write the process to advertisers. The creative people are ours. purpose. Their perseverance and patience in the creative process, their pursuit of details and creative exploration, their efforts and spirit tell us the cost of a good work. Good advertising works as well.