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近几个月来,打车软件异常火爆。我们出行的时候,再也不需要站在马路边摇手,翘首企盼一辆出租车停下。取而代之的是,只需要打开APP,输入目的地,就有司机前来接应我们。为了抢占市场份额,滴滴、一号专车、优步不断增添补贴金额:5折、减免10元、甚至免单。营销手段层出不穷,目的就是希望更多人使用打车软件。然而,打车软件火爆的背后,投诉量也不断增加。重复收费、账号无故被删除、客服电话形同虚设……运营商不断烧钱抢夺市场的同时,能否把服务做得更好呢?
In recent months, taxi software is extremely hot. When we travel, no longer need to stand on the street shaking his hand, looking forward to waiting for a taxi to stop. Instead, just have to open the app, enter the destination, there are drivers come to pick us up. In order to seize market share, Drip, No. 1 car, Uber continue to increase the amount of subsidies: 50% off, 10 yuan relief, or even free single. An endless stream of marketing tools, the purpose is to hope that more people use the taxi software. However, the popularity of taxi software behind the complaints volume is also increasing. Repeated charges, the account was deleted for no reason, customer service phone useless ... ... operators continue to burn to snatch the market at the same time, the service can do better?